Do Less More Club
Featuring meditations to stay in your creative flow.
Tired ideas?
Dear Creative Dispatch 1 . 7 . '26 Dear Creative, I dusted off my copy of Frank Chimero's The Shape of Design recently to take a fresh look at the different ways folks approach the creative process. This is part of my process of poring through all my notes as I figure out just what I have here with DEAR CREATIVE. From The Shape of Design: "First, design is imagining a future and working toward it with intelligence and cleverness. We use design to close the gap between the situation we have...
What if 70% were enough?
Dear Creative Dispatch 1 . 6 . '26 Dear Creative, I recently had a chat with my coach and was challenged to a thought exercise: What if 70% were enough? Did you recoil a little bit, like me? Then you're probably an overachiever, too. Hi, friend! Slowing down and reflecting on this question has helped me in many ways, but for today's thought, I'll share one: I'm way better at changing my mind. Being honest based on new information, quitting the “wrong stuff fast” and going after what’s...
Fast, slow, and the meaning we make
Dear Creative Dispatch 1 . 5 . '26 Dear Creative, I’ve been thinking about the inherent tension of creative work: the desire to go simultaneously fast and slow. To make a lot of art to find your voice, your style, and your calling. Make Art. Go Fast. Don't Die. And take your time. I see my art as a collage: one kaleidoscope interpretation of life. The mediums change, yet the message remains through the meaning we make. To do that work well means: Lessons to learn. Risks to take. Time to wait....
How to have better ideas
Dear Creative Dispatch 1 . 4 . '26 Illustration by Elise Miguel Dear Creative, One under-utilized, completely free tool that helps you show up sharper, calmer, and more effective? Meditation. “We have a saying here at Rocket Lab that we have no money, so we have to think. We've never been in a position to outspend our competitors. We just have to out-think them. We have to be lean and mean. If I had to boil it down to one succinct thing you could put in an article, I would say it's being...
What makes you curious?
Dear Creative Dispatch 1 . 3 . '26 Dear Creative, One thing I've noticed around the goals conversation this new year: Assumptions. Some folks seem to see goals as a kind of virtue signaling. More work. More expectations. More noise. Others have monthly goals and couldn't be more fulfilled. What's the difference? For me, clarity around goals helps me stay focused on what I can control in the current moment. How I want to show up, and where I'll spend my time. Who I'm impacting and why. I've...
"No AI" Won't Save You
Dear Creative Dispatch 1 . 2 . '26 Dear Creative, As AMD CEO Dr. Lisa Su said in a recent WIRED interview with Lauren Goode, she feels an increasing responsibility to contribute to make sure the rules are written right -- in this case, as it relates to artificial intelligence and U.S. policy. I agree. When it comes to artificial intelligence and art, we can't be so timid as to say "no AI." And yes, I think that's a timid stance. Being open minded is more challenging -- yet more rewarding. A...
95%
Dear Creative Dispatch 1 . 1 . '26 Dear Creative, In '26, I'm shifting back to an artist-first mindset. What does this mean? I'm creating more, with less fear, and fewer questions. I'm publishing ideas as they come, with purpose, in effort to use my voice more. An important part of that will be sending a regular-ish newsletter. Why regular-ish? Well, first, I'm a big believer in goals. I posted this on LinkedIn yesterday: If you could give a project a 95% chance of success… would you do it?...
Why Creative Taxi Exists
Dear Creative 🪄✨ Dear Creative, I founded Creative Taxi because I believe: Everyone is creative. Creative thought is one of our most valuable resources. After nearly twenty years leading creative projects, with the last five getting executive coaching and consulting across teams, including on $100M brand strategy, I still saw the same thing everywhere: Creative is way undervalued. I saw videos I produced for $1,000 go viral and build new lines of business for a company — over a decade after...
How I set goals worth achieving
🏁✨ Protect Your Spark Dear Creative, It’s my favorite time of year: marketing chaos season! But no, really, I do love end-of-year planning for next year and the weird ways it collides with your work in progress, tbh. It's when you plan how you're spending your precious time, energy, and money moving forward. You're in the driver's seat, deciding how you're gonna show up in front of your ideal customer. While also publishing that thing you poured your heart into 3-6 months ago, and everybody...
Featuring meditations to stay in your creative flow.